Campaña #mujeressinhashtag
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#WomenWithoutHashtag

We did not want to make a video for March 8, Working Women’s Day, because everyone does it and in Apricots we do not like doing the same thing as everyone else. Despite this, we really wanted to make a video that celebrates women, all women , regardless of the profession and the holidays marked on the calendar. Unfortunately we knew that, sometimes, some professions are more discriminated than others and whoever is dedicated to them has to deal with the critical view of society, whose judgment is based on prejudice.

The escorts, prostitutes, whores, call them as you want, are working like any other woman, with the difference that for the collective imagination their professional figure is placed before their person; that means, that his profession replaces women.

“My profession does not define who I am. Your prejudices, neither “ is the concept of #MujeresSinHashtag, a campaign inspired by women and for all women, but also the society. Because the labels, whatever they may be, are nothing more than a false and superficial perception of others.

What do you think of our campaign? How many of you have been speechless after discovering that a escort agency creates a video to celebrate women?

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